Wednesday, 28 September 2011

Amazon's Kindle Fire vs Apple's ipad2 Inc. (AMZN), the world’s largest online retailer, unveiled its Kindle Fire tablet computer, taking aim at Apple Inc. (AAPL)’s bestselling iPad with a device that’s smaller and less than half the price.

The Kindle Fire will have a 7-inch display and sell for $199, compared with $499 for Apple’s cheapest iPad, Amazon executives said in interviews with Bloomberg Businessweek. The device, a souped-up version of the Kindle electronic-book reader, will run on Google Inc.’s Android software, the Seattle-based company said. Amazon also introduced a touch-screen version of its e-reader, to be called Kindle Touch.

Chief Executive Officer Jeff Bezos is betting he can harness Amazon’s dominance in e-commerce to pose a real challenge to Apple’s iPad, after tablets from rivals such as Hewlett-Packard Co. (HPQ) and Research In Motion Ltd. have fallen short. Sales of Amazon’s electronic books, movies and music on the device may help make up for the narrower profit margins that are likely to result from the low price, said Brian Blair, an analyst at Wedge Partners Corp. in New York.

“Amazon is really the only other guy, the only other potential tablet player, that has a similar offering to what Apple has,” Blair said in an interview last week. “If you look across their product offerings, they have content that none of the other tablet makers currently have because they have content on the media side.”

Kindle Fire Full Color 7" Multi-touch Display, Wi-Fi

$199.00 Free Super Saver Shipping, pre-order now to reserve your place in line

The new Kindle Fire will be released on November 15, 2011. Orders are prioritized on a first come, first served basis.

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